American SurgiSite Overview
American SurgiSite provides management support for surgery centers and other healthcare organizations. Their previous site did not clearly explain what they offer or make it easy for new organizations to reach out.
Lead Designer and Developer responsible for reorganizing service information, modernizing the layout, and improving the structure.
The Problem
The site didn’t clearly communicate what the organization offered. It felt cluttered, lacked hierarchy, and made it hard for prospective partners to understand services or reach out.
The Solution
I reorganized service content into simple, scannable sections and created a cleaner layout that reflected the professionalism of the organization. Navigation was restructured so visitors could understand offerings quickly. The overall flow followed a light StoryBrand approach so the next step remained obvious.
From Old to New
Project Breakdown
My Responsibilities
- Reorganized service information into clearer categories.
- Updated the layout with a more professional and modern feel.
- Built the site in WordPress with a focus on readability.
- Arranged navigation in a StoryBrand-style flow to support decision making.
Key Aspects
- Cleaner presentation of how their management services work.
- Simple grouping of major service areas.
- Improved spacing and layout for quicker scanning.
- Consistent design language across all service pages.
Impact
- Visitors could understand the value of SurgiSite sooner.
- Decision makers reached important details with less effort.
- The site gave a more reliable and capable impression.
- Navigation became more intuitive for new organizations.
Outcome Metrics
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major service areas restructured for easier understanding.
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% increase in engagement with service pages.
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% reduction in drop off across high interest sections.
Additional Project Details
Highlights
- Updated visual layout for a more professional experience.
- Simplified navigation structure.
- Cleaner page templates for consistent design.
Tools Used
