BMA Payroll Overview
BMA Payroll needed a site that made it easier for businesses to understand their services and contact them. They were not receiving the level of outreach they wanted, and visitors often left without calling or scheduling a meeting.
Lead Designer
Led design direction and end-to-end web production.
The Problem
The previous site felt dated and didn’t support user decision-making. Visitors weren’t sure what to do next, and BMA wasn’t capturing the level of detail they needed from new leads.
The Solution
I developed a clearer site structure, redesigned the UI with more accessible content, and built a smoother inquiry flow. An improved contact experience helped BMA collect better business information and generate more meaningful conversations.
From Old to New
Project Breakdown
My Responsibilities
- Designed and rebuilt the site with a more direct layout.
- Organized service pages so visitors could understand offerings quickly.
- Added simple paths for calling or scheduling appointments.
- Structured the site using StoryBrand-style principles to support clearer decision making.
Key Aspects
- Clean and readable presentation of services.
- Navigation updated to fit how businesses evaluate payroll support.
- Mobile layout improved for on the go visitors.
- Consistent design elements to help build trust.
Impact
- Visitors could reach out to BMA with fewer steps.
- Calls and scheduled appointments increased significantly.
- Services were easier to compare and understand.
- The site supported stronger lead flow for the business.
Outcome Metrics
0
% increase in qualified outreach.
0
x more incoming calls compared to the old site.
0
% increase in scheduled appointments.
Additional Project Details
Highlights
- Updated structure for better service clarity.
- Clear call and scheduling options placed throughout the site.
- Simplified pages that helped visitors move quickly.
- Streamlined design for a more dependable feel.
Tools Used
