Rose House Overview
Rose House is a nonprofit that supports adults with special needs. Their existing website was not clearly communicating the mission or guiding people toward meaningful action, especially donations, job applications, and volunteer interest.
The Problem
The previous site made it difficult for visitors to quickly understand what Rose House does or how to support them. Donation paths were unclear, key actions were buried, and the messaging focused more on information than impact.
As a result, engagement was low and opportunities to connect with supporters were being missed.
The Solution
The site was redesigned around a clearer, more human story that focused on who Rose House serves and why their work matters. Key actions were surfaced early, the visual identity was refreshed, and new forms were built to better support donations, job seekers, and volunteers.
Clearer storytelling and simpler paths helped move people from interest to action.
From Old to New
Project Breakdown
My Responsibilities
- Designed a new site structure focused on donations and involvement.
- Updated the brand identity and visual system.
- Built custom forms for donations, job applications, and volunteers.
- Integrated forms with mailing lists for tracking and follow-up.
Key Aspects
- Donation-first layout to reduce friction.
- Clear paths for supporters, job seekers, and volunteers.
- Simplified pages focused on the mission and the people behind it.
- Story-driven structure guiding visitors toward action.
Impact
- Visitors more quickly understood how to support the organization.
- Donations and applications became easier to complete.
- Branding felt clearer, more cohesive, and more trustworthy.
- Staff gained better visibility into who was engaging and how.
Outcome Metrics
Additional Project Details
Highlights
- Shifted the messaging to lead with empathy and human impact.
- Automatic tagging improved internal workflows.
- Updated branding across the full site.
- Straight forward layout that worked well on any device.
Tools Used
