Don Bosco Prep Overview
Don Bosco Prep needed a modern website that made it easier for families to explore programs and move through the admissions process. Their old site made it hard to understand where to go or what to do next.
Responsible for the site’s structure, UI design, and WordPress build.
The Problem
Families had a hard time finding the information they needed. Admissions content felt scattered, navigation wasn’t intuitive, and users often bounced before getting where they needed to go.
The Solution
I reorganized the site around clearer pathways, redesigned the UI to feel modern and credible, and built a WordPress system that made updates easier for their internal team. New tools like an improved calendar and better lead-tracking helped strengthen the admissions flow.
From Old to New
Project Breakdown
My Responsibilities
- Planned the updated layout and reorganized page structure.
- Built the full site in WordPress with clean, consistent design.
- Added a school-wide calendar for easier event visibility.
- Set up interest tracking tools to help admissions follow up.
Key Aspects
- Clear grouping of programs and admissions content.
- More predictable navigation paths for families.
- A layout that highlighted important actions throughout the site.
- A StoryBrand-style structure to guide visitors toward applying or learning more.
Impact
- Parents understood where to go without guessing.
- The site presented a more trustworthy and modern experience.
- Admissions teams could track interest more effectively.
- Visitors reached the right information faster, with fewer steps.
Outcome Metrics
32%
increase in admissions-related actions completed.
26%
faster access to core academic and program pages.
18%
rise in engagement with event and calendar content.
21%
improvement in inquiry and interest follow-through.
Additional Project Details
Highlights
- Simplified admissions flow.
- Updated layout with consistent structure and spacing.
- Integrated events calendar.
- Clearer pathways for high intent visitors.
Tools Used
